25th Nov 2009 by Daniel Cross, ChFC
The main thing to look for when investing in anything is its rate of return. The other would be risk. There are various schools of thought and ratios to determine risk to return value, but many things can be assumed within a reasonable range. Liquidity is another important factor to consider. Savings accounts are one of the most liquid forms of investments, but offer the lowest rate of return whereas real estate is very illiquid, but grants a higher rate of return.
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