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The Shares of Sega Sammy Went Down due to Cyber Attack


Sunday, June 19th, 2011
News

The shares of Sega in the market went down to 1.8% and they are not sure when can they restart Sega Pass. Sega is a Japanese game developer with 1.3 million consumers until their database are stolen, and be a part of the recent issues of global cyber attacks on the video games firms.

The most popular game of Sega is Sonic the Hedgehog, according to the company the birth dates, names, encrypted passwords and addresses that utilizes passwords of Sega owners, is the target of the attacks. Sega Pass online memberships had been hacked, though payment data like credit card numbers were secured.


The Sega Pass is operated by the Sega Europe, and their system has been shut down since the incident of cyber attack since June 16. There are also other video game companies that are being attacked by these online criminals including Nintendo. The shares of Sega Sammy were at 1.8% less than 1,581 yen after dropping at 5% at one level. Sammy Pachinko gives 90% of Sega's profits.


The cyber attacks of Sega Pass has resulted to breaches involving cyber attacks on International Monetary Fund and Citigroup but cannot be compared to the cyber attack on the Sony PlayStation in April. Most of these cyber attacks are targeting the account data of the 100 million consumers. 

 



Article by Gemmie

The views expressed are the subjective opinion of the article's author and not of FinancialAdvisory.com