Research In Motion (NASDAQ:RIMM) Acquires Viigo
Saturday, March 27th, 2010
Research In Motion (NASDAQ:RIMM) has acquired Viigo, a mobile software developer who's software delivers syndicated content to mobile phones. This is according to a small communication on the Web site of Viigo.
Users of Viigo simply open up their software clients on their mobile phones and they are offered a variety of news and information including the ability to customize which news source they want their headlines and information to come from. Along with headlines there are sports, weather and business data available for perusing, among other things.
Included in the communication on the Web site, Viigo CEO Mark Ruddock said while they will continue to develop products for BlackBerry, there was no reference to continuing to work on software for other platforms.
Besides syndication, Viigo software has also been used behind business firewalls where employees can have access to a variety of information and tools for their use.
A lot of this is very useful to anyone in sales or marketing, where you are able to log hours and expenses, are provided with a product list which can aid you in your work; including costs and descriptions, and finally a calendar which can be used to add an important event to the calendar of the individual.
Another important growth area of Viigo is in the media sector, where they could use the software to deliver content to mobile users.
Other than the brief communication on the Viigo site, there has been no other reference to the acquisition as of this writing.
Article by Gary B
The views expressed are the subjective opinion of the article's author and not of FinancialAdvisory.com
Tags: research in motion , syndicated content , viigo
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