The very predictable assertion has already been thrown out there that the Apple (NASDAQ:AAPL) iPad is one of the greatest threats to Microsoft (NASDAQ:MSFT) in their history, and they're doing nothing about it.
In a Bloomberg interview, Stephen Elop, president of Microsoft’s business division, said there are no plans in the works to develop an iPad-friendly version of Office software.
Some members of the Apple cult acted as if this were the end of the world and did the inevitable comparison to make it look like Microsoft doesn't get it and they're going to be crushed by this in the future.
Of course the fact that this is being presented in this ways shows the Apple followers know it's important for Microsoft to create something for Office with the iPad, as it would reinforce its importance, which when you get past the marketing hoopla, hasn't convinced that many people that's the case; at least in the business world, which is the real lucrative market out there.
Elop added that Microsoft would "wait and see" before committing resources to a potential project.
From the beginning Apple is pushing the iPad out to the business community in hopes of capturing their attention; they've created a business Web site for that purpose, explaining some of the products and services which could be beneficial for businesses that use it.
The truth is this isn't a bad move by Microsoft at all, as the iPad is far from a surety, no matter what the initial push or success is, as that's all the Apple faithful buying it. What will determine the success of iPad is if they can push past the faithful to the general consumer and business markets. They know that, and that's why the Apple followers are criticizing Microsoft in an effort to manipulate them into being shamed because they don't see the future greatness of iPad as a business tool.
The iPad is no threat to Microsoft in any way, and if it does start to make enough penetration into the business sector, at that time Microsoft will create an Office version to go with it.
Those at Apple, again, know the big boost they would get if Microsoft were to get on board right away, as it would affirm their assertions. Obviously this is way premature, and the iPad has a long road ahead of it before it has a possibility of becoming successful, and to say Microsoft is under threat from it is at minimum a joke, and at best, years away.
But there is no threat because if the iPad does become a business tool, Microsoft will be there to offer Office for it.
The views expressed are the subjective opinion of the article's author and not of FinancialAdvisory.com