Yahoo (Nasdaq:YHOO), Microsoft (Nasdaq:MSFT) Gain on Google (Nasdaq:GOOG) in Search Share Battle

Sunday, April 11th, 2010

The latest data from ComScore has Yahoo (Nasdaq:YHOO) and Microsoft (Nasdaq:MSFT) increasing search market share in the U.S. for March, while market leader Google (Nasdaq:GOOG) lost share for the month.

Microsoft's Bing scored the biggest increase, growing from 11.5 percent to 11.7 percent in March. Yahoo moved up slightly from 16.8 percent to 16.9 percent during the same period.

The Yahoo move is significant, if for no other reason than it stopped the six straight month losses in search share they experienced.

Google had the largest move, albeit downward, dropping from 65.5 percent search share to 65.1 percent.
None of this may seem that important to the casual onlooker, but in fact, with over $32 billion estimated to be spent on the Internet this year for advertising, every percentage point a company loses or gains in search share is worth millions in ad revenue, even if it's for one month.
Now what remains to be seen is if this is a trend or just what is an occasional hiccup by Google. Obviously Yahoo and Microsoft gained share at the expense of Google, and if that continues, it would mean millions of dollars on all sides, one way or the other.

This is why Microsoft and Yahoo don't give up on search, as even as much smaller players than Google, you're talking billions of dollars in revenue, and every little move is significant for generating significant revenue.

With advertising revenue growing larger on the Internet, the stakes in the battle are going to continue getting higher for years to come.

Article by Gary B

The views expressed are the subjective opinion of the article's author and not of

Tags: comscore , google , internet advertising , internet search , microsoft , yahoo

Related Articles
Google Search the Bread and Butter of Google
Justice Department Allows Google ITA Acquisition, Lobbying Effort Begins
Google Changes Algorithm, Game Changer for Web Traffic?
Will Apple finally put a crosshair on Google?
Why Google TV will give rise to real independent tv but change Hollywood forever.
Microsoft (NASDAQ:MSFT) About to Enter "Cloud" with Small Business Apps
Microsoft (NASDAQ:MSFT) Targets Young People with New 'Kin' Mobile Phones
Is Google (NASDAQ:GOOG) Going to Decide What News We Watch?
Is Apple (NASDAQ:AAPL) iPad a Threat to Microsoft (NASDAQ:MSFT)?
Has Google (NASDAQ:GOOG) China Strategy Backfired?
Google (Nasdaq:GOOG), Microsoft (Nasdaq:MSFT) and China
Secrets of Google (Nasdaq:GOOG), YouTube Deal Revealed
Google (NASDAQ:GOOG), Yahoo (NASDAQ:YHOO) , Facebook, eBay (NASDAQ:EBAY), Others, Battling British Piracy Bill
Google (NASDAQ:GOOG) Launching Android Business App Market?
Give Your Opinion
Where are atm locations in the city of brisbane CBD?
Share a simple answer to help inform others:
Specific to any country?
First name / Alias

• Your answer will be posted here:
Where are atm locations in the city of brisbane CBD?
Financial Questions & Answers
Ask A Question
Get opinions on what you want to know:
Specific to any country?