Apple Inc. (Nasdaq:AAPL) Has Strong iPad Pre-Orders

Saturday, March 13th, 2010

Apple Inc. (Nasdaq:AAPL) seemingly has another big hit on its hands, as the pre-orders for iPad have been announced as very strong after Friday, which was the first day consumers could pre-order the device.

After about the first six hours pre-orders were available, there were over 90,000 which had been ordered by eager consumers.

A number of analysts following the company say in the first year alone there could be up to 5 million sold by the tech giant.

Interestingly, we'll see if a poll conducted by comes to pass, as respondents were largely unimpressed with the latest offering from Apple, and 65 percent had a negative response to the new offering, of the approximate 60,000 polled.

Of those with a positive outlook, 19 percent said they were definitely going to acquire the new product from Apple, while about 16 percent had no idea what an iPad was.

But when take into consideration the 19 percent figure, and extend that across the country and to other parts of the world, if that is even close to accurate for those who would buy the device, they would be enormous numbers.

Of course we have to keep in mind the survey was among those who probably would have a solid understanding of the sector and products being offered, which means they were probably more representative of those serious about these things and love their gadgets.

On the other hand, the fact that 16 percent didn't even know what an iPad was, shows at least some being polled must have been from the general population.

Either way, it looks like Apple will have another hit on its hands, although it's hard to tell whether it'll gain the traction of other devices. We'll see when they bring out the second-generation iPad, which will probably give a better look at its future and how the media companies decide to interact with it.

Article by Gary B

The views expressed are the subjective opinion of the article's author and not of

Tags: apple , ipad , preorders

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Charles (March 14, 2010 9:40 AM)
Sorry If they were really "tech savvy" they would not be spouting off such anti-Apple gibberish.
Mike (March 13, 2010 12:27 PM)
As I noted in the Washington Post piece, "Asking Engadget commenters whether they're buying an iPad is sort of like asking Mormon church service members what they think of Lady Gaga, and then having the Washington Post authoritatively report that she was unpopular in the United States."
meh meh (March 13, 2010 12:23 PM)
@ bob e. louie: The Notion Ink Adam looks very impressive. Couldn't find pricing on it though. Although this upcoming Notion Ink looks promising, I would hesitate to call it an "iPad Killer". Or any upcoming tablet device an "iPad Killer" for that matter. Any product boasting to be an "iPod Killer" or "iPhone Killer" has failed miserably with it's sales and marketing plans. The Zune? Or all of the touchscreen phone ripoffs out there? I dunno . . . Just a thought.
Dirk Gently (March 13, 2010 12:20 PM)
I enjoy when I see someone mention an obscure product like the Notion Ink Adam which is in VERY early beta and may not even come to market. It takes serious capital and marketing resources to launch a product like that...and Apple has it. Anyone can show a demo unit but to have the production in place and have real launch date...again Notion Ink does not have it. Look at their web product pictures or mention of the hardware. Just bios of the company employees. I am not a fanboy nor a Mac advocate per se. But I am interested they actually have a product shipping in a couple weeks vs. a whole bunch of other companies with "demo units" and "concept models".
Thomas L (March 13, 2010 12:18 PM)
Majority of cell phone users are non-iPhone people, say 80% to 85%, those are the mainstream target for playing the iPad. Students from K to12 and college campus across the nation will be playing this magical gadget 2, 3 years from today. It is just going to be an explosive hit in my view.
Tho (March 13, 2010 11:50 AM)
You can't forget the late converters too, like me. I was completely against the idea of buying a bulky battery draining iphone when it first came out 2 years ago, but after I got my 3GS, I cannot live without it now. I use it for almost everything. Plus, probably 50% of those who said they won't get one is most likely because of no-Flash support and a front facing camera. They will eventually cave in. It's just a matter of time.
Bob E. Louie (March 13, 2010 11:44 AM)
Most everyone I know is anticipating the release of the Notion Ink Adam, which a lot of people are calling the "iPad killer." Apple has always had a fanboy base that will buy anything Apple. Come June of July the fanboys just might be clutching a vastly inferior product.
Brian (March 13, 2010 11:43 AM)
This is a really poor rewrite of Paul Farhi's article If you're going to try to write about new tech to appear relevant, at least do your own research. You never know when the article you ripped off is going to appear right next to your in Google News - like this one did.
Brooks (March 13, 2010 11:31 AM)
You're quite correct that Engadget readers are not representative of the general population, and especially not of the iPad's target market. But I'd take the online poll with a grain of salt, especially the 16 percent claiming not to know what the iPad is. Some percentage of *those* people were answering tongue-in-cheek. Probably a majority of them.
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